B2B Shop

Ready for the
FUTURE

Our ESG journey

Environmental, Social, and Governance (ESG) has moved far beyond a simple industry trend; it has become a fundamental guiding principle for how we operate as a company. ESG shapes our strategic decisions, influences the way we collaborate with partners, and drives our investments in long-term sustainability to ensure responsible growth for the future.

Baby looking up

Get the basic done

We have established supplier control procedures to ensure that all relevant social compliance standards are in place, supported by a structured approach to assessing both suppliers and products.

WORLD CLASS MANUFACTURING

We look beyond our own operations to achieve cradle-to-gate sustainability assessments, obtain relevant product material certifications, and uphold our Code of Conduct while ensuring full compliance with the REACH regulation.

Better world

We focus on recycling, re-use, and waste management across the entire value chain, while increasing end-customer transparency and committing to measurable progress on our ESG journey.

Read our ESG report here
Daily7

Our ESG strategy

Mission

Our mission is to ensure that Brands4kids A/S is compliant with the ESG pillars: Environmental, Social, and Governance. For each pillar we have defined the key EU regulations that shape our responsibilities and actions to take. To guide us through the regulations, we created an internal framework that is continuously updated to reflect new legislation, regulatory developments, and implementation timelines.

Vision

We are dedicated to designing and developing collections for customers across Europe, while building long-term trust by ensuring that Brands4kids A/S remains fully compliant with regulations within and across the EU. Our vision is to maintain a proactive approach, while staying aligned and be prepared for future requirements and laws.

Environmental

Our environmental strategy focuses on meeting EU regulatory requirements. Compliance protects our brand reputation, meets customer expectations, and ensures that our collections are safe and responsibly produced in line with EU environmental ambitions. As a children’s brand, we recognize our responsibility towards future generations.

Social

Our social strategy ensures that everyone we work with is treated fairly and with respect. We work closely with all partners across our value chain to uphold high standards of human rights and worker protection. As a children’s brand, we must set a strong example of responsibility and care. Ethical production supports longterm partnerships, builds consumer trust, and ensures that our supply chain aligns with EU social standards.

GOVERNANCE

Our governance strategy ensures transparency, responsible decision-making and long-term value creation, while staying fully aligned with EU regulations. Strong governance builds lasting trust with our customers and partners and supports business stability. By proactively following regulatory developments, these efforts make us READY4MORE.

Our certifications

Organic 100 content standard
organic blended content standard
Oeko tex standard 100
Woolmark logo
Global recycled standard
Recycled 100 claim standard
Recycled blended claim standard

At Brands4kids, we take great pride in our certifications. When developing new designs and selecting fabrics, we make conscious choices that integrate circularity and environmental considerations into our daily business practices. We continuously work to improve our processes to ensure responsible production.