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BRANDS4KIDS’ mission is to be the leading multibrand platform for baby and children’s apparel in Europe and North America. Through strong wholesale partnerships, we have expanded beyond Denmark and today operates as a global player, building and distributing brands across borders.

Our journey

1946

martin kragh
  • 1946

The company is founded

Brands4kids is originally founded as “Martin Kragh-Schwarz”. The founder of the baby and children’s apparel company.
  • 1958

Pippi is registred

Pippi Babywear is registered as the first brand for the company. The brand is exported to Norway as the first foreign country under the company name: Pippi A/S
  • 2006

The Birth of a Multibrand Vision

CEO Erik Andreæ and Sales Manager Michael Nederby acquire Pippi A/S. The vision emerges of a multi-brand house with children’s clothing of all ages.
  • 2009

CeLaVi

Pippi A/S acquires the brand CeLaVi. The newly founded multi-brand house now has 2 brands focusing on basics.
Brands4Kids logo
  • 2009

Brands4kids

With ownership of 2 brands the multibrand house is a reality and the name changes to Brands4kids A/S.
  • 2012

Minymo

Brands4kids A/S acquires Minymo as the third brand and Erik Andreæ and Michael Nederby receive the award “Top 5 brand owner of baby and children’s apparel in Denmark”.
  • 2015

Me Too

Brands4kids A/S acquires Spirit Wholesale and its brands: Me Too and Next Level.
  • 2016

Creamie

Brands4kids A/S acquires the fashion brand Creamie as their sixth brand.
B4K
  • 2018

The Move to Ikast

All activities are moved to Ikast, with investments in warehousing and ERP systems to ensure profitability going forward.
ColorKids and China office
  • 2019

Color Kids

Brands4kids A/S acquires Active Sports Wear and its outerwear brand: Color Kids and opens a sourcing office in Fuzhou, China.
  • 2020

EN FANT and FIXONI

Brands4kids A/S acquires Utoft Kids Group and its brands: EN FANT and FIXONI along with several Private Label activities.
  • 2022

Standard Investments

Standard Investment acquires 67% of Brands4kids A/S.
  • 2022

HUTTEliHUT

Brands4kids A/S acquires the exclusive accessories brand HUTTEliHUT.
  • 2023

Daily7kids, Indian Blue Jeans and Rellix

Brands4kids A/S acquires United Brands and its brands: Daily7kids, Indian Blue Jeans and Rellix.
  • 2024

Noppies

Brands4kids A/S acquires Noppies.

Our global sales team

With offices all over the world, our global team are always ready to help.

Michael

Michael Nederby
Sales Director
mine@brands4kids.dk

Jannie

Jannie Laugesen
Business Development Manager
jala@brands4kids.dk

Martin

Martin Uhre
Export Manager
mauh@brands4kids.dk

Claus

Claus Olsen
Sales Manager
clol@brands4kids.dk

Nicole

Nicole Doré
Sales Manager
nido@brands4kids.dk

Minymo

Head offices

Denmark
Brands4kids A/S
Industrivej 25
DK-7430 Ikast, Denmark

Phone: +45 9626 7777
Mail: info@brands4kids.dk

SE nr 29 22 58 26

The Netherlands
Brands4kids B.V.
Graafsebaan 137
5248NL Rosmalen,
The Netherlands

Phone: +31 73 8200 387

Brands4kids B.V.
Poseidonweg 17
8239 DK Lelystad,
The Netherlands

Phone: +31 32 0295 600

China
Fuzhou Brands4kids Asia Co. Ltd
Room 02, 20 / F, Building No.2, Wanfu center, No.10 Chuangye Road, Fuzhou High-Tech Zone, Fuzhou, Fujian, China, post code: 350108

Phone: +86 591 23533935 /
+86 591 23533685